Calling all non-traditional and traditional brides who DON’T have a small fortune to spend on a dress for their big day – there are two (slightly) less pricey, and cool wedding gown collections that have just hit stores.
The Reformation, the ultra-hip, eco-friendly label beloved by celebs like Rosie Huntington-Whiteley and Taylor Swift (that despite being US-based, ships worldwide FOR FREE) has just created their second wedding dress line.
Featuring dresses “you actually want to wear more than once in your life”, the focus is on laid-back, flattering silhouettes you’ll probably recognise from the label’s mainline collections – the cute crop top and flared maxi skirt, the cut out detail around the waist, the off-the-shoulder styles – except in slightly more bridal designs.
There’s also some great bridesmaid looks if the idea of making your mates dress like a cupcake doesn’t appeal – the wine-coloured designs are perfect for Autumn or Winter weddings.
Prices start at around $288 for the cheapest wedding dress (£170).