Gossip Girl uber babe, Blake Lively has bagged herself a new job – the face of Gucci’s new scent ‘Gucci Première’. The 24-year-old starlet has left the Chanel Mademoiselle range behind her for this exclusive project. As the face of the Gucci fragrance, Lively is set to star in a short film directed by Nicholas Winding Refn and a print campaign shot by Mert & Marcus.
Frida Giannini, Gucci Creative Director, commented, “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.”
The fragrance will officially launch from July 2012 and the short film will be presented at the Venice Film Festival on September 1st 2012.