[On The Beach]

You might have caught last weeks blog post that casually dropped in that I was going to Spain for the day. Yup, a day trip that involves a plane – cool hey?

I was lucky enough to be invited by Cube PR to attend a beach party and collection launch in Majorca no less. While you were all hanging out at work waiting for the Jubilee weekend, I was celebrating the first Medwinds ‘On The Beach’ collaboration with Danish designer Henrik Vibskov.

Medwind’s attitude to design consists of classic shapes in subdued tones and organic fabrics, an ethos that they wanted to be continued within this capsule collection. According to the founder, Lorenzo Fluxa Orti, the brand’s overall aesthetic focuses on the Mediterranean‘s laid back sense of style, but this season saw them confidently launch a series of ‘On The Beach’ collaborations with non-Meditarrien creatives.

The exclusive collection (available to buy now) appropriately held on a nearby beach, Cala Agulla, saw Vibskov elaborate on the ethos of the Medwinds brand, showcasing clean-cut shirts and dresses, worn with tan belts and socks with sandals, giving a neat and subdued silhouette.

The performance itself started with the models (also local scouts) walking very slowly in time to the front of a purpose-made tent. They then proceeded to start work, using buckets, spades and poles, moving simultaneously with the slow rhythm of the music. It was clear that their was a distinct sence of community within the uniformed models.

It was a really brilliant proformance and it seemed that everyone, including Vibskov and Medwinds with thrilled with the outcome. I don’t think anyone expected to see what we saw.

Huge thanks to Cube PR and Medwinds!


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