Mylene Jampanoi looks sultry modelling the new Agent Provocateur Fifi collection.

The French model shows off her enviable figure in the sexy 70s inspired shoot, which sees her slip into a variety of the brand’s luxurious lingerie. There is a clear emphasis on retro undergarments, with sexy suspender belts and corsets being the order of the day. I’ve got to say she’s selling it to me.

After a number of high-octane campaigns featuring femme fatales, the brand has decided to go in a softer direction, with inspiration for the spring summer 2012 collection shoot being taken from the 70s.

Creative director Sarah Shotton told the Daily Mail: ‘I am a huge fan of the soft focused era, the glowing scenes from the gently erotic films such as Emmanuelle and The Story of O and my collection of vintage Playboy Magazine made me want to re-introduce the sensuality and flirtation of the 70s into our campaigns.’

She is certainly in good company with her new modelling gig, with previous Agent Provocateur ambassadors including Kate Moss, Rosie Huntington-Whiteley, Maggie Gyllenhaal and Dita Von Teese.



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