[All about the design]

Hi everyone!

I’ve been a little quiet over the past few days, and I can only blame this on one thing… a website to be precise. No, not my dear blog, or Net-a-Porter but UpperStreet.com. Yup, that’s right – I’ve been playing ‘shoe designer’ every waking moment. To say this website is addictive is an understatement and as I’m totally indecisive, it became a little bit of an obsession, I want to create the PERFECT shoes.

So, like every hot-blooded devout lover of beautiful heels I spent the first couple of days in the heels section of the website. Did I want peep-toes? Platforms? Sling-backs? What heel height was I after? What material? The possibilities were totally endless. Then came the sad realisation that although I do like to class myself as a ‘fashwaaan girl’ the truth is, I live in flats. My heels, however beautiful they are, are becoming more and more like objects of desire rather than practical footwear. Yes I do enjoy slipping my feet into some lovely heels, elongating my stubby legs and having a good old strut, but I’m a busy lass and I’ve got to move fast. If I’m going to spend my hard-earned money, I want to get my cost-per-wear out of it.

So onto the flats.

The fashion girl inside of me went automatically for the toe-cap, studded (of course) with leopard print but then I stopped. I’ve seen these before. Some of the coolest fashion bloggers out there have already covered that base, so I went down another route.

If you’re doing a stylish ballet flats, you should recognise their origins and with that in mind, a toe-cap is necessary (a la Coco Chanel). Anyone that knows me, knows I have a soft spot for a bow, whether worn in my hair, as earrings or as a print (never all together). It’s delicate, feminine and just plain pretty.

I have to say at this point, I did get a little bit side-tracked by the amount of choice you have on UpperStreet. You can literally spend hours not only deciding on colours, but also materials. I went from totally insane ideas, to very safe. It’s worth always reminding yourself of ‘cost-per-wear’. It might be great to have a really unique pair of flats that no one would ever (in their right mind) wear, but then, realistically that novelty would wear off. You should use UpperStreet to design your ultimate pair of shoes, a pair you’ve always wanted but could never find. The use luxury materials, that don’t come cheap, so don’t waste it! Don’t use the site to see how crazy you can make a pair of shoes, because trust me, you will regret it. Functional Fashion is where it’s at – play safe, create a pair you will love forever, because they will last forever.

I decided I was after some snake-skin. My favourite pair of sandals from Sergio Rossi are snake-skin and they really are show stoppers. The amount of people who stop me to ask where they are from are bonkers. I was thinking about a light blush pink, but the coral option wasn’t quite right and the fuchsia two-tone didn’t work. I wanted a nice blend of the two. Knowing that UpperStreet have possibly the best customer service track record I thought I would give them a call to see what they could suggest. Low and behold a couple of days later I was delivered a little card from UpperStreet with some new snake-skin swatches, being brought out for Spring/Summer 2012. There it was, sitting infront of me – the perfect colour, Salmon two-tone…. yes please!

Who knew I was so ahead of the trends?! These swatches aren’t on the website, but if you write in the ‘notes’ box which one you would like and where, they will arrive in time for you to get your feet out for Spring/Summer.

The perfect pair of flats? I think so.


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