[Vero Moda – Chung Style]

Super hot style pin-up Alexa Chung, was today revealed as the new face of Danish clothing label, Vero Moda.

Following on from jobs from Pepe Jeans and Madewell, Vero Moda shoved a no doubt large amount of cash in Chungs direction to get her to pose for its autumn/winter campaign, and I really like the outcome. She’s made something very high-street look alot more chic and vintage-esq.

Shot in New York, near when Chung is actually living, it follows the typical Chungian formula of Peter-Pan collars, knee-high socks and out-of-bed hair. Well, if it ain’t broke – don’t fix it.

She’s an uber babe and I’m sad to admit it, but she does sell it for me. I want to resemble Chungster, so I will probably be purchasing.

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