This is a bit of a ‘must-blog’ topic as quite frankly Lily Allen’s brand ‘Lucy in Disguise’ is EVERYWHERE at the moment. So we all watched the documentary following Lily and her sister Sarah open their Covent Garden boutique, but now they have taken the LiD brand further.
The Ready-to-Wear collection was shot by Lily’s friend and uber fashion photographer Rankin (good start) – the styling is spot on and the pieces are pretty damn cute too. The new collection showcases a number of playful prints, sheer floaty fabrics and bold block colours; ticking quite frankly every trend box. Whether you’re after whimsical maxi dresses, flirty mini frocks or 70s inspired jumpsuits, the 18-piece range has it all. available now from Harvey Nichols or directly from Lucy in Disguise.